Running a business is a full-time job and online marketing is obviously an important aspect of success, and with that in mind, here are some common mistakes to avoid when planning an online marketing campaign.
- Choosing the wrong digital marketing agency – Accepting the first proposal you get is very much a hit-and-miss way to choose a provider. UAE-based companies can contact King Kong who are the top-rated agency with a global presence, so you can be sure of success. One good way to gauge an agency’s worth is to look at its client list, which should contain a few household names.
- Low budget – Your marketing budget pretty much dictates the scope; ROI is important when advertising and a high ROI is expected when you hire a team of experts. Much like any other industry, you only get what you pay for with digital marketing and it is important to understand this. The best in the business is never going to be the cheapest, you need to find a balance.
- Failing to research – If you plough your money into online marketing without a real plan, your chances of success are greatly reduced. A top-rated SEO agency bases all its campaigns on solid research, which leads to a focused and targeted approach. If you would like a free assessment of your current online profile, approach a leading SEO agency and they would be happy to do a digital audit.
- Ignoring professional advice – If an agency makes a few recommendations, you should seriously consider implementing their plan. Professional SEO guys know their stuff and they have the know-how and the resources to research a range of strategies that would be right for your sector.
- Quitting a campaign too early – Some digital marketing strategies such as SEO and PPC advertising can take time to gain traction, so you need to be in for the long haul in order to reap the rewards. Once you set a digital marketing budget, stick with it, even though it might not seem to be producing results at first.
The most important thing is that you find the right SEO agency to manage all your digital marketing campaigns.